Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran

Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran
Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran
Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran
Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran

Otomotif – PT Astra Daihatsu Motor (ADM) mendapatkan angin segar di momen Ramadhan dan juga menjelang Lebaran pada tahun ini. Pada tengah pasar ritel otomotif nasional yang tengah menurun, merek yang sekarang ini satu payung bersama dengan Toyota tersebut malah berhasil meningkatkan penjualan.

Daihatsu Meledak Secara Signifikan Berkat Ramadhan dan Lebaran – Dijelaskan oleh Hendrayadi Lastiyoso, Marketing & CR Division Head PT Astra International Daihatsu Sales Operation (AI-DSO), kalau pasar retail pada bulan lalu (Mei 2017) turun sebesar 4 persen, tapi pencapaian dari Daihatsu malah naik.

”Itu karena Lebaran mepet di bulan Juni, kan ada begitu banyak orang yang mungkin akan mencari mobil baru. Jadi naiknya secara signifikan, hingga 7-8 persen bila dibandingkan pada bulan April 2017,” kata Hendrayadi.

Baca juga : Skuter Listrik Era Baru BMW Concept Link

Pada bulan lalu, ADM sukses membukukan penjualan retail sebanyak 75.183 unit, dan juga meraup pangsa pasar 17,7 persen. Sementara data dari wholesales, tercatat sebanyak 80.878 unit di bulan Mei 2017. (ch)

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